Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Advertising

Advertising is a form of communication with potential and existing customers that seeks to convince them to purchase a product or service. This could be through print media, television commercials, email marketing, online promotions, and more. While each differs in format, they all aim to persuade consumers to take action.

Email marketers use a creative, which is a digital ad sent to subscribers. This could be in the form of an image, video, or graphic. As the name suggests, a creative should be thought-provoking and original. This can effectively impact audiences, leaving them with a lasting impression and keeping the brand fresh in their minds.

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